This is a proposed product for preparing reports effortlessly.
It is proposed to be a desktop tool, that accepts business terms as inputs, uses a knowledge-base that translates these inputs into an XML representation of the report, and uses a generator engine to generate the report in the required reporting tool, currently identified as Brio.
Utility:
(a) Allows end-users to create reports with a few clicks
(b) Reduces development effort by creating a centralized knowledge-base.